As a blogger, business owner, home cook, newly engaged person, avid DIY-er, Pinterest is wildly useful. But you already knew that. Pinterest has an array of features that make finding and saving inspirational ideas fun and easy.
My favorite tool that Pinterest offers however, is the ability to create a "Secret Board' that isn't visible to anyone viewing your account except for yourself. This feature allows you to aggregate inspirational content in the privacy of your own hidden boards!
Don't want anyone to know that you have an unhealthy obsession with Disney memes? I completely understand. Create a secret board.
While the use of secret boards may seem pretty straight forward, I wanted to share with you some of the creative ways that I use Pinterest secret boards in my own business.
How to Make a Secret Board On Pinterest
Before I get into all of the useful ways that you can utilize Pinterest secret boards, I will quickly show you how to make one for yourself if you are not already familiar.
1. Navigate to your Pinterest Profile by clicking the icon in the top right hand corner of the screen.
2. Click "Create Board".
3. Click the Button illustrated above to mark your Pinterest board as secret.
1. Connect Your Business and Your Personal Account
When I decided to separate my personal Pinterest account from my blog account (I recommend that everyone should do this btw) it used to annoy me when I would see pins that I wanted to pin on my personal account when I was logged into my business account and vice versa.
To alleviate this problem, I created a secret board for my business and a secret board for my personal account and added both accounts as contributors (as pictured above). That way, no matter what account I am logged into, I can save pins into "The Personal Portal" and the "Blog Portal" and go back later on the correct account that I want to use and pin them.
Having two "Portal" boards makes it easier to later separate what pins go to which account instead of putting them all on one "Portal Board."
2. Schedule Your Pins
Even with the best scheduler, scheduling pins is a giant pain in the rear (in my humble opinion). I have found that it is a lot easier to schedule out pins for my blog when I have a place that I can save pins as I come across them. This makes me less overwhelmed than if I had just decided to sit down for 2 hours and go find a bunch of pins worth saving right then and there.
Again, if you have multiple websites, you can use the "portal technique" and create separate boards for each website's pins to schedule and then link all of the boards to your various accounts. Tedious up front, but MUCH easier in the long run. Trust me!
3. Save Visual Inspiration
This suggestion may seem like a "well no shit Marie, duhh" moment, but create a secret board to save visual inspiration for your brand and content. For me, this has evolved from just saving cool pins that I see around Pinterest, to essentially creating a swipe file of website screenshots, email graphics, etc. of other brands that have inspired me.
While I would never copy a brand directly, I frequently take the inspirational elements that I have gleaned from other bloggers and businesses and put my own creative spin on it! Get as specific as you would like with your secret boards. I have one for photography inspiration, website logo inspiration, email marketing graphic inspiration, etc. This keeps my inspiration organized and easy to find when I need it!
4. Create a Project List / Shopping List
For your next project or big photo shoot, create a secret Pinterest board to house all of the inspirational images, items on your shopping list, etc. This is such an easy way to keep your shopping list and inspiration organized and in one easy to locate place! When you are finished with the project, simply delete the board. Boom.
5. Track Your RewardStyle Purchases
This is probably one of my favorite ways to use Pinterest secret boards. If you are a life and style blogger chances are you have heard of, or are a part of, rewardStyle. RewardStyle is an affiliate company that offers commission to bloggers like yourself for product sales that result through your blog or social media accounts.
A good way to increase your affiliate sales with rewardStyle is to track and promote any products that have since gone on sale since you originally mentioned them on your blog or social media platforms.
Save each product that you feature onto a designated secret Pinterest board. Schedule a time every few days to check on the products that you have pinned to this board to see if they have gone on sale or not! If they have, make sure to mention them to your audience via Instagram, Twitter, etc.
I hope that you have learned some creative new ways to get the most out of your Pinterest boards. I am still coming up with fresh new ways to organize my content, and look forward to sharing more of my ideas as they come to me!
Let me know in the comments if you have any unique ways that you use your Pinterest secret boards! I would love to learn something new :)